Ensequence Sets Sights on Mobile TV
Interactive TV specialist Ensequence looks set to tackle the mobile TV question head on.
Lead by venture and capital management firm, Myrian Capital, Ensequence has accumulated $26 million in a funding run specifically designed to expose and dominate future TV technologies – specifically mobile TV.
Ensequence is affiliated with some of TV’s most notorious operators including MTV, Turner Broadcasting, Time Warner and HBO. A possible marriage of such an influential player like Ensequence and mobile TV is widely predicted as the spark the industry needs to catch fire.
JP Nauseef, a managing director with Myrian Capital in Dayton, Ohio, stated, mobile TV was the natural route of evolution for television viewing:
Mobile and connected TV adoption are creating new ways to engage TV audiences everywhere, and we see a significant opportunity for Ensequence to catapult growth by helping its customers transform the way viewers experience television"
Ensequence is primarily focussed on making advertisements more interactive and engaging for the user and this is becoming an increasingly viable concept with soaring sales in smartphone, tablet and connected TV adoption.
There are however challenging issues in developing and launching interactivity across different TV platforms and mobile devices. With new found strength in their financial arm Ensequence will aim to eliminate these complexities for developers and provide a painless way for programmers and advertisers to increase engagement on TV.