Apple Set to Blow Another Market Wide Open?
Consumer electronics giant Apple could be about to launch its own wireless mobile data network.
In recent times Apple has shot to infamy for establishing and dominating it’s own markets such as with the app phenomenon, iTunes and more recently with the iPad.
There are whispers however that Apple may be about to offer its own mobile service network, disturbing a possible unspoken agreement with the likes of AT&T Wireless in the US and O2 in the UK.
With the now seemingly limitless online capabilities of smartphones, network providers are seeing more and more return - with users requiring more and more bandwidth and data allowance for emerging services such as mobile TV.
It has been long forecasted from industry experts that Apple’s next big move would be into the TV market but seasoned wireless industry expert Whitey Bluestein believes Apple will be offering it’s own mobile network with the iPhone and iPad sooner rather than later.
Apple filed for patents back in 2006 relating to mobile networks so their assault on the service provider industry could be immanent and Bluestein believes Apple has the edge over competitors such as Google, who may also make a move:
The battleground is set, but Apple will be the first mover. Google will have to scramble because it lacks retail distribution, experience with subscriber services and the iTunes ecosystem of content.
iTunes and the iTunes Store provide Apple with one-click buying and customer care. Google can acquire most of these capabilities, as it has before, but it is not a core competency of the company.”
Bluestein did note that one potential drawback for Apple is that carriers such as AT&T and O2 pay more than modest subsidies to make Apple devices more affordable to purchase for consumers but with Apple’s considerable financial muscle, they could Band-Aid any short term losses in this area before their mobile network takes flight.
Cynics may see this as Apple striving for a monopoly on the mobile market and others will see it as another act of innovation to offer the ‘iFamily’ the full Apple experience, either way it will make things interesting.