Super Bowl Proves to be Big Hitter for Mobile TV
With a record breaking audience of over 100 million tuning into the latest incarnation of Super Bowl Sunday, statistics have emerged suggesting Mobile TV was the big winner.
InMobi, the largest independant mobile adverstising network in the world, released figures showing that an incredible 45% of viewers spent half an hour on their mobile, with 30% using during commercial breaks.
What was very encouraging for the mobile TV community was that 39% of viewers stated they used their mobiles during breaks in play either directly in response to a TV advertisment, to get more information on products advertised or to engage with other viewers about the advertisments.
Anne Frisbie, Vice President and Managing Director, North America, for InMobi said this could be windfall moment for mobile advertising.
Savvy advertisers will allocate more dollars to mobile advertising, either in conjunction with TV ads or through mobile-only advertising campaigns during similar sporting events and key holiday weekends throughout the year."
In an enthralling encounter, The New York Giants eventually triumphed at Super Bowl XLVI.
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