Super Bowl XLVI to Open Up Advertising Market for Mobile TV
This year's Super Bowl will be like no other for fans in the States looking to own a piece of Super Bowl XLVI.
Delivery Agent, Inc., the leader in multi-channel commerce for the sports and entertainment industry, is working with client FMI, Inc., the exclusive operator of the NFL shop at the NFL Experience and Lucas Oil Stadium, along with Cablevision and Shazam to give consumers an easy way to shop Super Bowl XLVI on any mobile TV enabled device.
Cablevision's nearly three million digital cable customers in the New York Metropolitan Area have a unique opportunity to shop for Super Bowl merchandise on its Market Showcase, iO TV Channel 602.
Consumers who use the Shazam App during the game will be served contextually relevant Super Bowl products to their mobile device. After a product is identified, consumers will be able to easily purchase the product via Delivery Agent's mobile storefront and securely checkout using Delivery Agent's TV Wallet, the transaction engine used by media companies to process transactions across the web, mobile, tablet and ITV.
Bradley Feldman, Cablevision's vice president, video product management said:
We are pleased to work with Delivery Agent to bring our customers a unique opportunity to engage directly with one of the biggest televised events of the year," "iO TV customers have the ability to purchase the same Super Bowl memorabilia available to fans attending the game, without having to leave the couch or miss a play through our Market Showcase."
To date, Delivery Agent has processed millions of entertainment and sports commerce transactions across traditional web, social, mobile and connected television