Velti Acquisition to Boost Mobile TV Marketing
Velti plc, the leading mobile marketing and advertising technology provider for brands, advertising agencies, mobile operators and media, today announced the acquisition of Mobile Interactive Group ("MIG"), the UK's largest mobile marketing company. .
MIG's global partnership with Skype, its Facebook Preferred Developer Consultant status and the launch of its mobile / broadcast interactive platform have earned the company accolades as a pioneer in bridging social media, mobile marketing and commerce transactions.
MIG offers mobile marketing, mobile commerce and mobile billing services in 44 countries and has operations in the UK, US, Netherlands, Belgium and Australia.
Their mobile interactive technology is used by broadcasters in Europe and the Asia Pacific region for real-time social media interactions through the mobile platform.
Alex Moukas, CEO of Velti said:
The acquisition of MIG combined with the resources of Velti, creates a strong resource for brands, mobile operators and media companies around the world."
MIG's technology platform is used by more than 300 enterprise customers including Skype, Vodafone, O2, PepsiCo, ITV, FIVE, Fremantle, BBC, Sony, Barclaycard, Marks & Spencer and NewLook.