Tablets Driving Mobile TV Viewing
A study from Ooyala has shown mobile video on tablets is increasing as far as usage, as well as viewing length.
Video technology service provider, Ooyala, analysed desktop viewing on a PC, mobile viewing on devices such as the iPhone, and viewing on tablets such as the Motorola Xoom.
For every minute of desktop viewing, they found the equivalent to be about a 1:17 - almost 30 percent more viewing on the tablet. Mobile viewing was in the middle at 15 percent.
The most telling results were shown in the completion rate of video watching. Viewers were much more likely to complete a video on a tablet than on either a desktop PC or a mobile TV device. More viewers would choose a clip or video on a tablet and watch it to completion.
It is hard to overstate the importance of this feature as it measures not only usage, but user engagement - the key component that will attract advertisers.