Tapjoy Tapping into Growing Mobile TV Advertising Market
Tapjoy, Inc. today announced the launch of Tapjoy Videos, a ground-breaking mobile video advertising platform designed to provide advertisers with the reach, impact and brand building power of TV combined with the targeting and user engagement offered by Tapjoy's extensive pay-for-performance ad marketplace.
Leading brands taking part in the launch include Gap, Old Navy, Gamefly, eHarmony, Netflix, Intuit, Zynga and others. Mihir Shah, president and CEO of Tapjoy said the revenue streams from mobile advertising have incredible earning potential.
Video ads are expected to be one of the fastest growing segments of the mobile advertising industry, which according to Gartner is predicted to balloon to more than $20 billion by 2015".
Mobile Value Exchange and Pay-Per-Completed-Video Engagement Pricing are believed to deliver results at lower Costs - with consumer audiences shifting media consumption from TV to more interactive forms of entertainment such as the Internet and mobile applications, many brands are reallocating budgets accordingly.
Tapjoy Videos features pay-for-completed-view pricing to guarantee results at a significantly lower acquisition cost than TV advertising.
Other benefits being touted by Tapjoy are enhanced consumer choice and interactivity and increased revenue and better user experience for app developers.