YuMe AFP Platform Shows Power of Mobile TV Advertising
YuMe, the leading relevant video advertising technology company, today announced that Slacker, Inc., a leading digital radio service, is using the ACE for Publishers (AFP) ad serving and management platform to bring video advertising across the Slacker online website and its smartphone and tablet applications.
YuMe’s AFP platform will help Slacker to capitalize on video ad sales opportunities across multiple connected devices from a variety of video monetization sources, including YuMe’s own video advertising network, which today delivers well over 1.5B video ad impressions monthly.
Slacker provides music lovers with access to the Slacker music library, which includes over 150 curated genre stations, individual songs, albums, top charts, station playlists, and single-artist radio stations via three tiers of service.
In addition to its own website and mobile applications, Slacker recently announced that they will be powering AOL Radio content and ad operations in order to significantly increase reach for advertisers on the Slacker properties.
Bryan Everett, Executive Vice President of Business Development for YuMe stated his company had no option but to keep pace with the mobile TV phenomenon:
As video advertising continues to explode not only online but across mobile and connected TV, it is crucial for advertisers to adapt to the rapidly evolving industry in order to continue to reach and engage consumers. AFP is designed to help content providers, such as Slacker Radio, monetize their content through high-value, engaging video advertising across any platform and device from a variety of monetization sources.”
Slacker Radio is available on the Web, Apple’s iOS devices (iPhone, iPod Touch and iPad), Android devices, Blackberry smartphones and more.