Sky Sports Pushing Envelope For Mobile TV Re-Launch
Sky Sports have revealed their marketing plans for relaunch of Sky Player and Sky Mobile TV - 'Sky Go'.
The media campaign, that will be fronted by Premiership footballer Peter Crouch and Urban Pop star Dizzie Rascal, is targeting social media sites such as Facebook as well as more online, print and TV advertisements.
The Sky Go formula will allow users to enjoy Sky Sports on their mobile handset, tablet and laptop - making Sky truly 'mobile'. Sky Sports News, ESPN and on-demand content will also be available.
Whispers of a new Sky mobile TV project were circling earlier this year when Sky acquired public Wi-Fi network The Cloud, which will give users the opportunity to enjoy their Sky services from the most desired travel hotspots, such as airports and hotels.
The Sky Go marketing campaign is expected to run throughout the month of July.
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