Orange Reveal Smartphone Phenomenon at Glastonbury
Telecoms giant Orange, has noted a drastic increase in the use of smartphone associated technology at this years Glatonbury festival.
Festival-goers were keen to stay connected to the 'outside world', making use of mobile TV technology and news apps. Smartphone apps such as Facebook and Twitter, as well as picture and video messaging and browsing the internet, increased by a staggering 377% on 2010’s totals
The official Glastonbury 2011 Smartphone app, developed by Orange, was downloaded a record 100,000 times since launching in mid-May, meaning that a potential 74% of the 135,000 ticket holders had a copy of the app on their phone. The app was made available free of charge across all networks on iPhone, Android and Nokia platforms.
Spencer McHugh, Brand Director at Orange UK, believed the huge increase in the use of Smartphones this year shows the extent to which the public now turn to their mobiles to improve their festival experience:
Glastonbury still retains its wonderful and unique character at the heart of everything it does, but as festival goers increasingly rely on staying connected via Smartphones in their everyday lives, they have come to expect the same when they’re at an event like Glastonbury.”
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