iMovee Magic

iMovee

Maxel Rapheal

iMovee Corporation is a leading Telefusion company, which enables a hybrid Mobile TV service with social media connectivity and interactive services. iMovee exploded onto the market last year, with new Mobile TV technology that enabled live Mobile TV on any mobile device, irrespective of time or place.

iMovee CEO Maxel Rapheal talks to Mobile TV World about their impressive start, plans for the future and their cutting-edge technology, that has everyone talking.

Maxel, in a word describe iMovee.

Telefusion.

For the benefit of our readers at Mobile TV World, can you describe Telefusion?

Telefusion combines Mobile broadcast TV, Streaming TV/VOD, Social media interactivity and Live TV chat.

The core foundation of iMovee is pinned as “Entertainment on the Go”, what is your vision for the future?

Yes, our core foundation is ‘Entertainment on the Go’. It’s an era of Mobility and Technology convergence. Telefusion is an entertainment concept for technology convergence. i.e. it combines broadcast streaming/VOD, Social media and live interactivity.

Do you consider this the future?

The future will be a single device enabling everything on mobility. So we think Telefusion will be a default term for Entertainment on the Go.

Many aspiring companies believe they are on the cutting edge of the market - what makes iMovee different? 

The main difference between iMovee and our competitors is that we enable a hybrid service, broadcast mobile TV and streaming mobile TV, on a free and premium service.

Do you have the depth of features available, to ensure subscribers keep coming back for more?

We have a quality content library, which will be accessible through our application on smart phones and tablets. Social connectivity and interactive TV services are other differentiating features.

There is much anticipation about iMovee’s DTV streaming device, the Mobeo. What can we expect?

Mobeo will be enabling Telefusion on the go. This will be new territory for consumers, where they have access to a hybrid Mobile TV experience.

What demographic are you ‘tapping into’?

The demographic for Mobile TV, is mainly, the young crowd who want to be connected to their friends on social networks and be with them, in whatever interesting things they may do. iMovee’s Socially interactive TV, as well as Live TV chat,  is the perfect answer to that.

Can you elaborate on Live TV Chat?

Let’s say two friends are watching the Super Bowl from New York City and San Francisco, both of them can watch the game and chat on the same screen, as if they are in the same living room watching the game. We are also licensing quality content, to make it accessible through our Telefusion application. The consumers will have the option to choose between free and premium services, on both broadcast and streaming network.  

When will the UK and Europe see a similar device, considering by 2012 most of Europe and the UK will have made the digital switch?

The UK, Europe and Australia use the same broadcast standard DVB-T. Latin America and Japan use the ISDB-T standard. The services in these regions are more mature than the USA market. Because of this reason, our product and services will be launched in these regions before the USA market. We see an immense opportunity in these regions, especially with the digital switch over by 2012.

Are you expecting teething problems with distribution?

Our association with major broadcasters and content aggregators, in the specific regions, will help make our deployment and distribution easy.

Mobeo works on most operating systems and is available in nearly any region, are you at iMovee conscious of the importance of Mobeo having global appeal?

Yes. Mobeo is a multi OS, multi-standard global product, which supports all major mobile broadcast standards, such as ATSC-MH, CMMB, T-DMB, DVB-T/H and ISDB-T. By the end of 2011, we will have our products available in most of the global markets.

You have stated that mobeo addresses several broadcast Digital TV technologies, including ATSC-MH for the USA, ISDB-T for Latin America, and DVB-T for Europe. Does that mean that a single device would work anywhere in the world, or would you have to buy a region specific unit?

Currently we have a multi standard product which supports up to three different standards. In the near future, we expect most of the mobile broadcast standards supported on a single chip.

What will this be dependant on?

It will depend on the economic feasibility and economies of scale.

Using a separate streaming device such as the Mobeo is like carrying a second phone. How do you think that will stack up against the smaller dongle solutions, such as the new Tivizen or even cradle solutions, such as the Cydle?

The size of Mobeo is approximately 3/4^th the length and width of iPhone. We are also considering a direct connection smaller device, but the challenge would be multi OS platform support, due to direct connection and less battery life due to small size.

Multi OS platform support and higher battery life will only add value to consumers, but is there any outstanding selling point you have over a Tivizen?

The answer is simple, Telefusion.

Your Car Telly solution looks quite intriguing, high speed mobile TV combined with GPS, can you tell us more? For example, how does the GPS element compare to a stand alone GPS?

The Car Telly product will be enabling Telefusion on high speed, with interactive hybrid television and location based services. The GPS element will be connected to the [LBS]. The advanced version will be based on Android OS with gaming, HD videos, DVR, Bluetooth and QWERTY remote control.

What functionality does it bring to the consumer?

Consumers will be able to connect their smart phones to Car Telly through WiFi and use their wireless data plan for interactive services, VOD and return channel on Car Telly. The consumers can also install various Android applications from the market place using Car Telly.

Do you see a big market for Car Mobile DTV? Could Car Mobile DTV products become a standard application in cars of the future?  

Yes we do see a huge market for Mobile TV in Car Entertainment. In many countries cars come with inbuilt Mobile TV in car entertainment systems. A lot of work is in progress on this front in the USA too. So probably you could see cars with in-built Mobile TV systems from next year.

Looking to the future, it's almost certain that all new phones and tablets will come with built in TV. Where does iMovee see itself amongst the mobile TV revolution?

We are essentially a software and services company enabling Telefusion. Currently, there is a huge gap between Mobile TV over broadcast and smart phones & tablets.

How are you filling the gap?

By introducing an innovative product, like Mobeo, and ensuring we are offering quality and value – Telefusion.

Will there be a place for devices like the Mobeo, as the market starts to take shape?

We see a huge potential for Mobeo on a global scale for another two to three years. Once the mobile devices come inbuilt with Mobile TV, our Telefusion software will enable the services on these devices globally.

Will that be enough to keep pace with the industries power-players?

Our strong association with major global broadcasters, content aggregators and manufacturers will keep us at the forefront of the Mobile TV revolution. 

So Maxel, what can we expect from iMovee in 2011 and beyond?

2011 will be the actual kick off year for us in launching our products globally. We have got tremendous global traction for our innovative technology.

iMovee will grow to be a leading Telefusion company globally, with our constant innovation, consumer focus and strong global partnerships.