Mobile TV Advertisements to Take Off
Enders Analysis has stated that 2011 is the year mobile TV advertising will take off.
The report from Enders, which claims to provide independent, impartial and grounded analysis on Mobile TV advertising indicates that spending on mobile in the UK, will have a compound annual growth rate of 45 per cent between 2009 and 2015.
The company believes mobile advertising will make up 4 per cent of the total online ad market in 2011, with that growing to 9.5 per cent by 2015.
Enders forecasts that with smartphones making up 75 per cent of mobiles in use in the UK by 2015, everything will be in place for Mobile TV advertisements to sore:
The explosion in smartphone sales and even faster growth in mobile internet usage is driving commensurate growth in advertising inventory.