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Multichoice Launches Mobile TV in South Africa

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Today South Africa was introduced to a new mobile TV broadcasting service, [DStv] Mobile, from Multichoice.

The [DVB-H] based service, which will be available on trial basis at no cost until April, will be available on mobile phones, PC's and tablets.

MultiChoice has been threatening to burst onto the scene since 2005 when trialling began, however, frequency licensing and other white tape had prevented a commercial launch.

Nolo Letele, Chief Executive Officer, MultiChoice South Africa Group stated this was an essential move for the South African nation on the technology front:

It is important for the development of South Africa's [ICT] engineering capability that we constantly experiment on the cutting edge of new technologies.

Nolo was also keen to stress that any potential financial rewards from this investment wouldn't be seen in the short term:

Mobile TV is a long term opportunity that will require significant investment. The concept, technology and business models are still evolving globally and it will take many years to see any returns on this investment.

DStv Mobile can be accessed on a DVB-H enabled mobile handset or via MultiChoice's newly introduced mobile TV decoder, the Drifta.

Comments (5)

beAndy
Andy McKay (Moderator) 24 Nov 2010 at 14:40 # United Kingdom
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Interesting, it wasn't that long ago people were making noises about the death of DVB-H, and perhaps not without some foundation. There has certainly been some set backs in Europe and serious apprehension about initial costs, but that seems to be something that Multichoice has considered and clearly sees DVB-H as a worthwhile long term investment in Africa.
Issy
Issy  24 Nov 2010 at 18:47 # United Kingdom
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DVB-H handsets are a bit thin on the ground, what's the deal with the drifta?
beandy
Andy McKay (Moderator) 24 Nov 2010 at 19:44 # United Kingdom
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Correct, DVB-H handsets are a bit thin on the ground and lack of device support is one of the reasons DVB-H hasn't really taken off the way some had hoped. Of all the major manufacturers, it's really only Nokia that have promoted the standard, the Nokia 5330, Nokia N96 and ZTE F900 handsets have native support for DVB-H.

Quoting directly from the Multichoice press release:

The Drifta, is a separate device that receives the DStv Mobile broadcast signal and relays it over WiFi to a range of WiFi-capable laptops, PCs, tablets and smartphones. At launch the Drifta supports Windows and iOS devices such as the iPhone, iPod touch and iPad. Blackberry OS, Symbian 3 and Android applications are in development and more devices that work with the Drifta will be enabled soon.

The drifta is set to retail at 599 South African Rand or 63 Euros. Nokia also produce a DVB-H headset that doesn't require WiFi at a cost of around 40 Euros.
Liam
Liam  25 Nov 2010 at 15:56 # United Kingdom
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The Nokia headsets are a bit thin on the ground as well, even if you can get one they don't actually work on all that many phones.
beandy
Andy McKay (Moderator) 25 Nov 2010 at 18:21 # United Kingdom
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True, here's what Nokia have to say:

The Mobile TV Headset works with the forthcoming Nokia N8 and other Symbian^3 devices that come with the USB-on-the-go feature. It is expected to cost €40 before taxes and will appear in Q4 2010. One word of caution. While it is expanding, DVB-H coverage is still patchy in many countries. Licensing issues and lack of frequency availability have stalled many projects, though there do appear to be working services in the Netherlands, Russia, New Delhi and Helsinki, for example. Check carefully with local dealers before you buy.

It does look nice though.
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