Mobile TV is the transmission of on demand, recorded or live audiovisual content to a receiver - at rest or on the move.
Transmissions can take the form of broadcast mobile TV similar to the TV signals you receive through your aerial or satellite dish or it can be streamed over cell phone networks or the Internet to individual mobile devices.
The main difference between the two methods is that the broadcast Mobile TV blanket covers an area giving unlimited device access to the same signal, whereas streaming Mobile TV sent as data packets to individual devices can be personalized - but is restricted by the number of devices accessing the same TV program due to bandwidth.
Possibly the most successful solutions will be hybrid, something offering broadcast coverage but providing the interactivity of cellular or IP connections.
Features of mobile TV include datacasting with traffic maps, targeted weather and news alerts, new content discovery, time, place and device shifting and real time integration with social media.
Like it's traditional TV predecessor, the mobile TV platform is founded on a number of different underlying standards with broadcast mobile TV being partitioned by geographic region.
Having said that, mobile TV is in some respects being redefined and becoming more ubiquitous through the use of software applications and video streaming over the Internet to wired and wireless devices.